When German Justice Minister Brigitte Zypries recently called a line of Italian wines “tasteless,” she wasn’t referring to the grapes.
Since 1995, a winery in northern Italy called Azienda Vinicola Alessandro Lunardelli has produced a line of “historical” wines featuring images of important men of history on the label — among them, Napoleon, Che Guevara and now Adolf Hitler…
Create controversy. That is one of the oldest marketing tactics in the book. If people would just ignore these things that offend them so much, they will usually go away.
