How to Get the World To Hate Israel

As part of evaluating the competitive landscape of the popularity of nations, in a process referred to in marketing circles as ‘place branding,’ Israel, to no one’s great surprise, comes up short in brand likability, ranking last out of 35 nations included in an August 2006 survey conducted by nation branding expert Simon Anholt, even less attractive to respondents than Indonesia, Estonia, and Turkey. (Read more…)

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